Meet Our Mascot: Inspired by a True Legend and Good Friend

Every great brand has a story, and ours starts with an unforgettable snowboard instructor from BC, Canada. Our mascot — a stoked snowboarder rocking a bushy mustache — is modeled after our good buddy who’s been spreading mountain vibes and teaching riders the ropes for years.

This legendary instructor’s passion for snowboarding, infectious energy, and iconic mustache made him a standout on the slopes. Whether he was guiding beginners down their first run or dropping tips for mastering the park, his stoke was always sky-high — and that’s exactly what our mascot represents.

Our mustachioed mascot is a tribute to his dedication, good vibes, and love for the sport. So every time you see that grinning, mustache-wielding snowboarder, know that it’s a shoutout to a true mountain legend who inspired us all to ride better and have more fun.

Here’s to the dude with the bushy ‘stache — keeping the stoke alive, one run at a time!